Online Coaching & Training For Real Estate Principals
What's New
Every piece of #RealReach Member material is released as a stand-alone 'Lesson' that you can watch, while some topics are also available as connected 'Courses'. This page shares the latest content Lessons released by our Experts. These can also be found by searching our Categories, and you may also be interested in our New Content Schedule or letting us know what questions you want to have answered.
Personal Balance Sheet
The concept of the 'Personal Balance Sheet' - how it differs from the Balance Sheet in your business, and the value it can bring your life (and lifestyle!) in that middle period between business start-up and an eventual business exit.
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How to Prepare & Run an Amazing Business Strategy Day
If you've been in Real Estate for more than five minutes, I can guarantee you've had a terrible strategy day experience - all talk, no action, and the highlight of the day was coming back late from morning tea because of an interesting phone call. You deserve better. And now...
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The 90 Day Plan Action Template
Ideas are Worthless; Execution is Priceless. Yet too many Strategy Days - or even Strategy Meetings and Team Discussions - end without ANY form of agreed documentation - what did we agree, and who is going to do what by when. The #RealReach "One Page Plan Strategy Template" is a...
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PM Know How Part 4 – Handling Difficult People
Welcome to the fourth and final video in this Course, which Kevin Turner from Real Estate UNCUT and #RealReach has developed as an exclusive training program to help Principals and property management teams across 4 key aspects. In this final module, Kevin and his group of experts discuss how property...
Take this lessonPM Know How Part 3 – Talking to a Tenant
In Part 3, Kevin Turner walks through the critical elements of "Talking with Tenants" to ensure that this relationship supports your business outcomes. Working with some of Australia and New Zealand's leading property management specialists, Kevin dives deep into common mistakes and easy approaches that your property management team can...
Take this lessonPM Know How Part 2 – Talking to an Investor
Kevin Turner, #RealReach Co-founder, has developed this exclusive training program designed to help Principals training their property management team in 4 key aspects. In Part 2 he walks through "Key Tips for Talking to Investors". These videos, and their associated handouts, can be played directly to your Property Management team...
Take this lessonPM Know How Part 1 – Understanding and building your relationship with the owner investor
Kevin Turner, founder of Real Estate UNCUT and #RealReach, has developed this exclusive training program designed to help Principals training their property management team in 4 key aspects. In Part 1 he discusses "The Relationship with the Property Owner", with input from other experienced business leaders. Your Property Managers' ability...
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6 Things to Consider Before Selling Your Rent Roll
In this video, we welcome another Expert to the #RealReach panel: Alan Dawson, from businessDEPOT Agency Broking. Based on Alan's many years of working with Principals - both buying and selling - as well as Franchise Groups, he has seen the good, bad, and downright ugly side of transactions that...
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Deciding your Number 1 Priority
Welcome to the Final video in this #RealReach compilation course on ‘Finding More Time Each Week’. Hopefully by now you have been able to implement some of the changes we have discussed, and are using the Course Checklist to identify the next opportunity for improvement. If that’s the case, you...
Take this lessonWhat is your Commercial Vision
One of the cornerstone courses we’ve designed exclusively for #RealReach is Crafting Your Commercial Vision and Strategy. So how is that relevant to creating more time in your week? As you will see in this video and our next, and final lesson in this course, being extra clear about where...
Take this lessonSet Better Meeting Agendas
In our last video we walked through the key elements of a Momentum Meeting, and it started with the most important – Setting the Agenda. Some meetings may have regular (or ‘Standing’) agendas – your Sales Meeting, for example, may follow the same process every week of checking the boards,...
Take this lessonHow to Run Better Meetings
Alrighty then! You now have a clear and documented set of Meetings across your business – a single point each week or month for communication and decision-making. But how do you effectively run those meetings to make the most of your valuable time? In this video, #RealReach Co-Founder Jacob Aldridge...
Take this lessonMomentum Meeting Schedule
The most common complaint in any business is “We have too many meetings”, but as Jacob explains in this video (and the next one, on setting better Agendas) blaming meetings for poor communication is like blaming a spoon for all the ice-cream you eat. It’s not the tool – it’s...
Take this lessonHow to Communicate Better
In the last video we shared some simple coaching skills for every leader. In this module, we want to share a similarly-simple approach to improving communication among your team. So much time (including yours!) is lost on wasted conversations – team members debating a decisions you’ve already made, or just...
Take this lessonCoaching Skills for any Leader
It’s no longer sufficient to be a business leader and a manager – now we’re also expected to be Coaches for our team! What does that even mean? Coaching, as a theoretical discipline, is about bringing out the skills from within an individual – think a sports coach who guides...
Take this lessonHow to better sell your team
The transition from Selling Principal to non-Selling (or, just selling less) can be difficult. You need confidence in the ability of your team to replace any revenue you are no longer generating; and you need to believe that investing more of your time in Growth (rather than Revenue) will deliver...
Take this lessonCreating Easy Position Descriptions
Welcome to the ‘Creating Position Descriptions’ module – you can watch this as part of our overall course on ‘Finding More Time Each Week’, or as a standalone overview of how to create simple and impactful role descriptions for your whole team. In this short video, #RealReach Co-founder Jacob Aldridge...
Take this lessonWorkflows that Work and Flow
In our last lesson Jacob outlined the complete RNR System, to create more time and profit for your agency. You can start at the top, and work your way down – many agencies do. If the whole thing overwhelmed you a little ... you’re not alone. So if there was...
Take this lessonThe Complete RNR System
So far, our focus has been on where you and your team invest your time each (and every) week. In this video, we begin to expand our focus, as Jacob introduces the complete ‘RNR’ System. (You may recall that RNR stands for “Roles ‘n’ Responsibilities to create Rest ‘n’ Recuperation”.)...
Take this lessonRoles, Responsibilities, and Your Team’s Time
So far in this Course we’ve focused on better investing your time, since (almost always) the Principal’s time is the most valuable asset in a business. Getting ‘Ridov’ and doing ‘Lessov’ specific tasks will help create more time in your week, and just like money you will find that time...
Take this lessonColour Coding your Diary
Let me share a true story from 15 years ago, to demonstrate how long this approach to time management (sorry, investment) has been practiced. This happened on a golf course in Sydney on a Friday, when two strangers were asked to pair and play together. About 3 holes in, admiring...
Take this lessonMy Friends, the 3 Russian Brothers
Based on the exercise from video two in this Course, you now have an idea of how you are currently spending your time … and how you would like to be investing that time more wisely. So how do you make those changes? Maybe you realised you have no Black...
Take this lessonWhere are you Investing your time?
So now we’re clear that there are 4 “asset classes” where you can invest your time: Wealth, Growth, Revenue, and Administration (Margin). Just like you might choose to invest your money in a set way – say, 40% Business, 40% Property, 10% Shares, 10% Cash – so too you are...
Take this lessonHow ‘Roles and Responsibilities’ give you ‘Rest and Recuperation’
Most people think of time as a finite resource to be managed. As a consequence, they often find themselves feeling “there is never enough time” and then blaming themselves for poor time management and not achieving all of their tasks or business outcomes. In this program, we want to first...
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Where is your Business Most Vulnerable?
Your business would run more smoothly without staff … but of course without staff, you’d have no business! So how do you turn this vulnerability into an opportunity that eliminates risk? International property management consultant Jo-Anne Oliveri discusses the option many Principals overlook – having two property managers overseeing one...
Take this lessonA Close Look at KPIs in Property Management
KPIs are critical for a business and its growth, but there’s a lot of misunderstanding. #RealReach experts Kevin Turner and Jo-Anne Oliveri discuss “Key Performance Indicators” these are metrics for managing your team, not a target for incentives (though achieving KPIs will ensure you meet your BPIs – Business Performance...
Take this lessonProperty Management Business Structures – Task, Portfolio, Pods, or Hubs?
International real estate consultant Jo-Anne Oliveri, fresh from the stage of NAR in the US, walks through the 4 main Property Management Business Structures. Which model works best for you may have some governing factors – proximity of properties to each other and to your office, mix of property types,...
Take this lessonTake Control and Empower Your Property Management Business
For many Principals, the experience of running their agency very quickly turns into an experience of the agency running them! And since most Principals have a successful sales background, their time management naturally focuses them on sales (where they have skills) while delegating property management (where they don’t). So many...
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Identifying Opportunities for Improvement
Every real estate agency has room for improvement, but how easily can you identify exactly which team members or aspects of your business need the focus? In this video, #RealReach Co-Founder John Knight walks through the simple 'Raise the Bar' framework he has successfully used to help real estate Principals...
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3 Russian Brothers – Quick Planning and Time Management Tool
BIG Strategies - like Designing a Training Program or Crafting your Commercial Vision - are great ... but ... Sometime, you don't have the luxury of locking yourself away to plan. You need a "quick and dirty" tool that can immediately help with your time management, or planning, or focus. Introducing...
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5 Recruitment Frustrations with Penny Tarrant
Penny Tarrant has been working in the real estate industry for over 14 years, turning a family passion for property into a career. In addition to key corporate roles at Ray White, Harcourts, and as Auctioneer for the Public Trustee, Penny spent time as the National Recruitment Manager for LJ...
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Neuromarketing for Real Estate Agencies
The science of marketing is encouraging your target audience – vendors, buyers, even agents you wish to recruit – to take a specific action. Yet a lot of marketing attempts too much – a great property listing, for example, compels people to come to the open home, not sign a...
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Top Taxtics in Real Estate
So, if you'd like to pay more tax than you need to, feel free to skip this lesson! If you're like the rest of us, however, you know that that's cash better spent being re-invested into your business or turned into your personal income. This annual EBook download, from the...
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Get Shit Done #12 – One More Thing
The End Welcome to the final video in this course. I hope you've enjoyed them, and found them useful for identifying why in the past great ideas haven't worked in your business and how you can do things differently in the future to overcome those obstacles. It's my great privilege...
Take this lessonGet Shit Done #11 – Other People
Hey, have your ever heard the saying ' Hell is Other People '? Want to know what it means? It's not that other people are annoying, make dumb decisions, and get in our way. It's actually about that fact that when we interact with other people, we see a reflection...
Take this lessonGet Shit Done #10 – The Bottom Line
Wouldn't it be great if before you started a business the government put you through an accelerated MBA – taught you all that stuff you need to know about managing a team and understanding your financials? OH HELL NO – Ain't nobody got time for that! And so we find...
Take this lessonGet Shit Done #9 – You’re Just Too Good
Has anybody ever told you "You're really good at what you do?" Of course they have! (I mean, I hear it all the time. Fixing this problem is my #1 priority for the year.) You are better at this than your team. After all, nobody loves and understands your business...
Take this lessonGet Shit Done #8 – Stop Managing Your Time
Here's one of the big reasons great ideas fail – you. Specifically, you have become a bottleneck in your business. Too many key decisions come through you, which means you don't have enough time to work on the things that really matter. In Australia 'You're flat out like a lizard...
Take this lessonGet Shit Done #7 – Do You Really Want to Hurt Me?
I have a belief – and in 10 years of sharing this as a coach and speaker, nobody's ever argued with me – that people don't actually fear change … they fear the unknown. Show them the path, and they will happily make the journey with you (or opt for...
Take this lessonGet Shit Done #6 – Great, Expectations
Have you ever felt let down by your team? Wow, that's like asking ‘have you ever walked through a door?'! So far in this video program (and we're now half-way through) we've talked in a little detail about some big concepts that might apply. Today, we're looking at a really...
Take this lessonGet Shit Done #5 – Culture Club
Back on day one, the day you opened your doors and started your business, you had a Culture. Maybe it was just you, or just you and your business partners. But you set the scene, you controlled how the business felt each day. And it probably felt like you, it...
Take this lessonGet Shit Done #4 – Growth Kills
Great ideas fail in many successful businesses due to a lack of a growth plan – and this can mean growing too fast just as much as it means not growing at all. In fact, I like to point out that ‘Growth’ is the most dangerous word in business. ‘Growth’...
Take this lessonGet Shit Done #3 – Copying the Wrong Homework
Stop me if you’ve heard this one before: you read a great case study on a website, saw an experience Principal speak at AREC, or took notes at your networking forum … went back into your business and implemented exactly what they did … and it was a complete fizzer,...
Take this lessonGet Shit Done #2 – Context
Every decision that you as a business owner make is powered by Context. What do I mean by that? Context is the wider perspective that gives meaning to the Content, the Stuff that fills our daily lives. Context is Why we do what we do – why meaning “For what...
Take this lessonGet Shit Done #1 – Squirrels
Entrepreneurs are easily distracted – and as the owner or director in multiple businesses myself, I’m not immune. We’re often thinking 5 years into the future and about how we can change the face of our industry (or at least keep up with it). We’re not interested in a detailed...
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Understanding and Reviewing your Website
Sit in with Josh Cobb from Stepps in this detailed review of how to analyse a modern real estate agency (or agent) website. With all the Portals, do you need to spend money on your own Website? Why do most Websites focus on Listings, and is this the best approach?...
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Support Team Success #1 – Inside Out (Circles)
Welcome to the first video in this program on Support Team Success through improved Communication and Self-Awareness. This program has been designed by business and personal coach Millie Aldridge, and as she says "I’ve created this tool kit to give you the knowledge and clarity you need to create sustainable...
Take this lessonSupport Team Success #4 – Feelings and Emotions
We all have feelings and emotions, and while some of us may be less aware of our feelings or believe that our emotions don't have that much of an impact on our behaviour, the reality of a real estate business is that business owners, sales people, property managers, support team...
Take this lessonSupport Team Success #2 – Negative Mind
We all have a TRUTHFUL MIND (the thoughts that come from our intuition, higher power and that we use when we interpret the world through LOVE) and an EGO MIND (the negative voice that interprets the world through FEAR). We have 60,000-80,000 thoughts a day and most of them are...
Take this lessonSupport Team Success #3 – The Filters Model
We all see the world slightly differently - almost like we're each wearing a different pair of sunglasses, with a wide variety of colours in them. These differences impact our decisions and communication at work each day. In this video, business and personal coach Millie Aldridge explains the four primary...
Take this lessonSupport Team Success #5 – Self Care Solutions
Being your own best friend and support is important. Using this video and the downloadable workbook, write a list of things you can do to care for yourself. Look at this list when you need to reconnect with yourself! As Millie discussed in Video #4 in this series on Feelings...
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Commercial Vision and Strategy – Levers Template Overview
To help real estate Principals craft their Commercial Vision and Strategy, we created two financial strategy templates. On this page, you can download the Levers (Automated) Strategy Template and watch the brief introduction video that helps you replace the information with your own actual, target, and vision financials. This template...
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Commercial Vision and Strategy – Manual Template Overview
To help real estate Principals craft their Commercial Vision and Strategy, we created two financial strategy templates. On this page, you can download the Manual Strategy Template and watch the brief introduction video that helps you replace the information with your own actual, target, and vision financials. This template has...
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Commercial Vision – Finalising this Course
How are you going documenting and sharing your Commercial Vision, across all 4 Corners of our framework? Have you shared these numbers with your life or business partners? Are you clear about how to turn this Vision into Strategy? In this final review, we: * Briefly review each of the...
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Commercial Vision – Personal Equity and Net Worth
While your Commercial Vision starts with your Business Income, the most important number in the 4 Corners framework is your Personal Equity Vision. Ultimately, in order to build genuine wealth for yourself and your family, you must look beyond Income and into Equity. This will usually - though not necessarily...
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Commercial Vision – Personal Income
Most business owners have Personal Income goals, often more than one as we set our sights on the short term target (how much we'd like to earn this year) and a long term vision (our ultimate, sometimes stretch, ambition). But how do you connect that number with the commercial realities...
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Commercial Vision – Business Equity
While Business Income is critical, and often feeds your Personal Income, if that's all you achieve from business then in reality you have a job. And that's OK, but the strongest Commercial Visions also include clear goals for establishing and building Business Equity. In this video, we walk through: *...
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Commercial Vision – Business Income
Your Commercial Vision must start with your Business Income; because it's the profitability of your business that will determine how much you can pay yourself (Personal Income) and how much you can invest in future growth (Business Income). But how well do you understand the financial measurements of your Business...
Take this lessonCommercial Vision and Strategy Welcome
Your Commercial Vision is more than one number, it's a set of competing priorities that need to work together to help you achieve your business and personal ambitions. In this video, we introduce you to the 4 Corners of your commercial vision, helping you understand and document Business and Personal,...
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Business Radar Diagnostic
In growing a real estate business, it's not always clear which areas of Strategy we need to prioritise. For this reason, #RealReach has built this simple Business Radar Diagnostic. Download the Template to score your own business against 10 strategic areas, but for your current position and your targets. Based...
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Accessing the Stepps Index
#RealReach has teamed up with Stepps, Australia's best real estate digital and marketing team, to share the Stepps Index with #RealReach Members. The Index has been designed to provide you with a curated introduction to all of the best technology solutions available for your real estate business., covering 20 categories...
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Behind the Scenes in a Rent Roll Transaction
Rent Roll Sales, Acquisition and Ownership is not an exact science. #RealReach expert Rose Kelly, from Leading Focus, has prepared this guide to rent roll transactions designed for those looking to sell or buy, now or in the future. There are so many variables and so many situations which work...
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Workplace by Facebook: A Different Way to Run Your Company with Daragh McGrath
Hear industry technology expert Daragh McGrath talk at the 2018 PM Leadership Summit about how other real estate businesses are using 'Workplace by Facebook' to streamline communication, reduce emails, and increase efficiencies in their office.
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Logo vs Brand: What’s the Difference?
Most business owners confuse their Logo (the visual representation of their Brand) with the Brand itself (the core reputation your business is building). In this video, brand strategist Belinda Vesey-Brown from Brandonian explains the difference - including the ability to completely change your Brand without changing your Logo! This distinction...
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Demystifying: A Real Estate Principal Offshoring Q&A
Beepo founders Mark and Aimee Engelmann sat down for a focus group with 15 high-performing Real Estate Principals from around Australia. During the discussion, participants raised a number of questions and concerns about how Philippines-based outsourcing would work within their businesses. In order to keep the identities of the participants...
Take this lesson25 Tasks Your Real Estate Virtual Assistant Can Do [PDF]
We're all time poor - as Principals and business leaders, and as we look through the other roles in our team - sales people, property managers, admin and accounting support. Creating more time, and doing so in a cost effective manner, is the key opportunity with offshoring some of your...
Take this lessonReal Estate Training Interview with Adrian Gueverra
A brief interview with Adrian Gueverra, who oversees training and recruitment for real estate outsourced offshore team members in both sales and property management, who are working directly with Australian real estate businesses Most concerns real estate Principals have with offshoring are related to the unknown - not knowing how...
Take this lessonProperty Management Training Interview with Lamey
A brief interview with Lamey, who oversees Property Management training for outsourced offshore team members working directly with Australian real estate businesses. Most concerns real estate Principals have with offshoring are related to the unknown - not knowing how the communication will work with their international team members, and with...
Take this lessonAnswering all your Questions about Outsourcing Offshore [PDF]
Recruiting any team member comes with its own risks and challenges, and there's no doubt these concerns are magnified for those unfamiliar with recruiting a team member interstate or overseas. To help real estate business owners understand the reality of the offshoring opportunity, and associated risks, Beepo founder Aimee Engelmann...
Take this lessonCreating Capacity for Growth through Outsourcing Offshoring
Ever considered growing your business through outsourcing or offshoring some of your administrative or business process tasks? This detailed introduction video from real estate offshoring specialists Beepo walks through the pros and cons of implementing this strategy, and explains how exactly you can progress this idea for competitive advantage. Watch...
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The Employee Empowerment Journey
Employees join our business feeling Hopeful that this is the right decision; our role as business owners is to Empower them to achieve their plans. In this presentation, follow the 6 elements a business implements to ensure their Employees take the Empowerment Journey: * Belonging * Individuality * Stablity *...
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New Employment Awards – Panel Discussion
The expert panel - Paula Forward from RealHR, Craig Harrison from businessDEPOT, and #RealReach's own John Knight - answer questions from the floor of a recent event covering changes to Real Estate employment awards, independent contractors, and business structures. Have your own questions about employment awards and conditions, or independent...
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Independent Contractor Structures – Detailed Discussion
Real estate accountants John Knight and Craig Harrison go deeper on the 'ideal' structure for Independent Contractors, including the minimisation of Superannuation and income and payroll taxes, and some common mistakes that Principals are making. A great principle to apply is 'How do you operate with genuine conjuncting agents from...
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Independent Contractor Structures
Craig Harrison, real estate specialist accountant, talks through tax and associated Structures related to Independent Contractors: * How to set up and run transactions * Preventing (or managing) payroll tax that need not apply * Monitoring WorkCover, and * Preventing unwanted or unexpected issues around Superannuation and PAYG tax liabilities....
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Real Estate Industry Award Changes 2018
Paula Forward is the CEO of RealHR - Australia's leading HR consultancy specialising in the real estate industry. With significant changes to sales and property management awards having recently come into effect, Paula's presentation includes analysis of: * MITA (Minimum Income Threshold Amount), * FWA (Fair Work Act), * Termination...
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Comatose Default or Conscious Design
Experienced Real Estate Principal, and now the Australian master consultant for ireviloution intelligence, Aaron Emery shares the highs and lows of his personal business journey on stage at the Property Management Leadership Summit. Track the hard fought lessons about team, systems, and personal drive. As with all the Principals sharing...
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Macquarie Residential Benchmarking (2017)
The gold standard for real estate business benchmarking is that set by Macquarie every two years. Hear Steve Marinucci walk through the key findings from the 2017 Macquarie Residential Benchmarks at the Property Management Leadership Summit
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Not Your Typical Benchmark
Among the most common question real estate Principals ask of their Accountant is "How am I doing compared to other businesses?" This desire for 'Benchmarking' is obvious in an industry where competition is common and most business owners are willing to share their successes and stuff-ups. Unfortunately, Benchmarking is not...
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Key Indicators of Financial Fitness
Based on experience presenting to thousands of real estate Principals and teams, and having done 'deep dive' financials for more than a hundred real estate clients with his accounting team at businessDEPOT, #RealReach Co-Founder John Knight has developed this presentation on the Key Indicators of Financial Fitness for a real...
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Understanding Your Breakeven Point
Accountants are great for being able to read financials like good salespeople read buyers who are a waste of time. One of the most valuable ways great accountants can help their Principal clients is calculating (and explaining) a business's 'Breakeven Point' - this is the figure, based on your fixed...
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Where Has All My Cash Gone?
Perhaps the most challenging and stressful concept for new and growing Principals to understand is reconciling the massive difference that can exist between 'Profit' and 'Cash Flow' - when we're feeling stressed about our cash reserves being low, and then our accountant tells us how successful and profitable we are...
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How Much Working Capital Do I Need?
How much cash do I need to start or steady my business? Working Capital is the quantity of liquid assets, like cash, that you need to meet your business commitments. Over the course of a month, the amount of cash you have in the bank will move through a cycle...
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Understanding Business Structures
The Business Structure options available to businesses may seem most relevant for new or aspiring Principals, yet experience has taught us that many real estate businesses are no longer operating through the best structure for their specific income, tax, and valuation needs. As such, understanding the core structure options that...
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Martin Millard – If I Had My Time Again
Martin is the MD of Harcourts Solutions on Brisbane’s Northside. He was inducted into the Harcourts Hall of Fame in 2016. Passion, energy and discipline are the characteristics that continue to define the growth of the Harcourts Solutions Group and words that capture the essence of Martin. Having grown the...
Take this lessonDaniel Gonzalez – If I Had My Time Again
Be it superior negotiation skills, forward thinking marketing strategies and professional leadership, Daniel Gonzalez has achieved outstanding results throughout all his endeavours, including his own property portfolio and professional music career performing and managing one of Australia’s top Indi Electronica acts. Building relationships based on the basic principles of communication,...
Take this lessonGeorge Hadgelias – If I Had My Time Again
George Hadgelias is the Principal of Ray White Paddington, and is a recipient of the coveted Max White prize, a prestigious award presented to Principals in recognition of the outstanding contribution they have made to the Ray White organisation. Since beginning his vision, he has lead the team to outstanding...
Take this lessonJohn McGrath – If I Had My Time Again
John McGrath is living proof that anyone can achieve anything if you have the right mindset. After finishing school with a total score of 95 out of a possible 500, John McGrath has gone on to become one of the most influential and highly recognized persons within the real estate...
Take this lessonGary Peer – If I Had My Time Again
Since starting the agency in 1986, Gary has been utterly focused on growing the business into the immense success it is today. His unwavering commitment to exceeding the expectations of each client, and to inspiring and supporting his team, is as strong now as it was back then. Ultimately though,...
Take this lessonPaul Curtain – If I Had My Time Again
Founding partner and Managing Director, Paul Curtain of South-East Queensland’s residential property company Place Estate Agents, has been an instrumental force in the growth, success and direction of the Place operation. Originating from one stand-alone office in Brisbane’s eastern suburb of Bulimba, Place has grown to a total staff of...
Take this lessonMatt Lancashire – If I Had My Time Again
Matt Lancashire, from Ray White New Farm, began his journey into real estate with a simple focus: to maximise value in every transaction – value in price, value in service. Matt’s reputation as one of Brisbane’s leading agents is something he takes very seriously. On a personal note, Matt has...
Take this lessonAmber Werchon – If I Had My Time Again
Quickly progressing from reception through to property management and then sales by the tender age of 18, Amber’s incredible achievements as a young woman in what was at the time a male dominated profession attracted national media attention. Collecting numerous industry accolades along the way, Amber opened her own independent...
Take this lessonCraig Marshall – If I Had My Time Again
For more than 30 years, Craig Marshall has been a driving force in the upper North Shore real estate industry. During this time, his core values of excellence in client service and teamwork have been the pillars to his outstanding sales achievements, as well as the development and success of...
Take this lessonAsh Marton – If I Had My Time Again
Ash is a powerhouse of energy and positivity with a passion for life, health and fitness. Launching Ash Marton Realty with his business partner Lilly in early 2012 at the age of 22, Ash has been captivated by a desire to innovate the real estate world. Recognised by industry leaders...
Take this lessonSherrie Storor – If I Had My Time Again
Sherrie Storor is one of Australia’s most astute and experienced real estate experts. With over 16 years experience working in the real estate industry, Sherrie empowers agents to succeed without sacrifice through her personalised coaching and mentoring sessions. Her ambition and goal-orientated attitude has contributed to a personal sales achievement...
Take this lessonMegan Jaffe – If I Had My Time Again
Megan Jaffe leads a team of property specialists in Ray White Remuera, Auckland. Early in her career as a health professional, she regarded every person she encountered in her working life as an occasion to connect, learn and serve. Back in 2004, Megan was compelled to enter the real estate...
Take this lessonHaesley Cush – If I Had My Time Again
Haesley Cush is a licensed Real Estate Agent and Auctioneer. Haesley began his real estate career in March 1996, with Ray White Moorooka. Since this time Haesley has excelled in real estate sales and auctioneering, he is one of only two people to hold the prestigious REIQ auctioneer of the...
Take this lessonDoug Driscoll – If I Had My Time Again
Douglas Driscoll is the CEO of award winning real estate group Starr Partners. Originally from the UK, Douglas is widely regarded as one of the industry’s preeminent thought leaders, and is lauded for his dynamic and pioneering approach. For three consecutive years, Starr Partners was named as the best innovator...
Take this lessonJohn Cunningham – If I Had My Time Again
John commenced his career in Real Estate in 1977 with a very simple philosophy—to establish business relationships built on trust. Opening Cunninghams Property in 1991 with his wife, Ann, John integrated this philosophy into the burgeoning business. Since then, John’s innovative and personal approach coupled with his expertise and intimate...
Take this lessonAndrew Bell – If I Had My Time Again
Andrew Bell and his brother Greg own and operate the Ray White Surfers Paradise Group. The largest real estate company in Queensland with 246 staff operating through a wide range of real estate activities from all forms of residential, prestige homes, project marketing, commercial, industrial, hotels and now newly formed...
Take this lessonEwan Morton – If I Had My Time Again
An entrepreneurial spirit and desire to return to home shores brought Ewan back to Sydney where he and his father, real estate industry veteran Mark Morton, decided to combine their talents and experience to establish Morton & Morton in 1996. Now called Morton, he has grown to comprise award winning...
Take this lessonDane Atherton – If I Had My Time Again
As the Managing Director of Harcourts Coastal, Dane offers energy and invaluable experience as the leader of the Gold Coast’s most dynamic Agency. Since joining the real estate industry over 12 years ago, Dane has since helped over 8000 property owners achieve their goals. Dane has been officially recognised as...
Take this lessonOne Page Plan – A Simple Strategy Template
Ideas are Worthless; Execution is Priceless. Learn how to use the #RealReach "One Page Plan Strategy Template" to simply turn strategy into implementation. This template (editable and printable versions are included) can be used for any change project in your business, and as such is a cornerstone resource in your...
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The Danger of Growth #5 – Final Review
Growth can be a dangerous word for a real estate Principal, with too much recruitment too soon a key factor in many business failures. In this power course, #RealReach co-founders Jacob Aldridge and Kevin Turner review the four options for growing your business – Presence, Reach, Recruitment, and Choice. If...
Take this lessonThe Danger of Growth #4 – Choice
Growth can be a dangerous word for a real estate Principal, with too much recruitment too soon a key factor in many business failures. In this power course, #RealReach co-founders Jacob Aldridge and Kevin Turner review the four options for growing your business – Presence, Reach, Recruitment, and Choice. If...
Take this lessonThe Danger of Growth #3 – Recruit
Growth can be a dangerous word for a real estate Principal, with too much recruitment too soon a key factor in many business failures. In this power course, #RealReach co-founders Jacob Aldridge and Kevin Turner review the four options for growing your business – Presence, Reach, Recruitment, and Choice. If...
Take this lessonThe Danger of Growth #2 – Reach
Growth can be a dangerous word for a real estate Principal, with too much recruitment too soon a key factor in many business failures. In this power course, #RealReach co-founders Jacob Aldridge and Kevin Turner review the four options for growing your business – Presence, Reach, Recruitment, and Choice. If...
Take this lessonThe Danger of Growth #1 – Presence
Growth can be a dangerous word for a real estate Principal, with too much recruitment too soon a key factor in many business failures. In this power course, #RealReach co-founders Jacob Aldridge and Kevin Turner review the four options for growing your business – Presence, Reach, Recruitment, and Choice. If...
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If I Had My Time Again – Welcome Page
More than 20 of Australia and New Zealand's most successful Real Estate Principals have been interviewed for this seminal series: If I Had My Time Again. Available in both ebook and podcast format, read or listen as #RealReach co-founder Kevin Turner speaks to industry figureheads and future leaders about their lessons...
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Bringing it Together – Discussion 5 on the Business Lifecycle
Listen to #RealReach co-founders Jacob Aldridge and Kevin Turner as they review the 4 phases of the Real Estate Business Lifecycle: Start-Up, Scale-Up, Step-Up, and Sell-Up. As you reach the end of this power course, can you see: Which phase of the lifecycle your business is currently in? How you...
Take this lessonSell-Up – Phase 4 of the Business Lifecycle
What is the: Emotional journey Most common mistakes, and Top 3 strategic priorities for Principals in the Sell-Up phase in business? Listen to #RealReach co-founders Jacob Aldridge and Kevin Turner as they discuss the risks and opportunities for early stage real estate businesses.
Take this lessonStep-Up – Phase 3 of the Business Lifecycle
What is the: Emotional journey Most common mistakes, and Top 3 strategic priorities for Principals in the Step-Up phase in business? Listen to #RealReach co-founders Jacob Aldridge and Kevin Turner as they discuss the risks and opportunities for established real estate businesses who have hit this brick wall.
Take this lessonScale-Up – Phase 2 of the Business Lifecycle
What is the: Emotional journey Most common mistakes, and Top 3 strategic priorities for Principals in the Scale-Up phase in business? Listen to #RealReach co-founders Jacob Aldridge and Kevin Turner as they discuss the risks and opportunities for these growing real estate businesses.
Take this lessonStart-Up – Phase 1 of the Business Lifecycle
What is the: Emotional journey Most common mistakes, and Top 3 strategic priorities for Principals in the Start-Up phase in business? Listen to #RealReach co-founders Jacob Aldridge and Kevin Turner as they discuss the risks and opportunities for early stage real estate businesses.
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Designing an Attraction Culture Part 5
In the final video of the 'Designing an Attraction Culture' course, we shift focus from Cultural Design to Execution - how do you live your business Culture each day, and how as a leader do you manage your Culture ongoing? Great Cultures only survive when they are lived, every day,...
Take this lessonDesigning an Attraction Culture Part 4
In Part 4 of the 'Designing an Attraction Culture' course, we explain exactly how to set your real estate business's Core Values - whether undertaking this as a team activity or on your own as a Principal. Some businesses see Core Values as a marketing exercise - a list of...
Take this lessonDesigning an Attraction Culture Part 3
In Part 3 of the 'Designing an Attraction Culture' course, real estate business coach Jacob Aldridge walks you through how to define your Culture Vision, your Purpose / Mission / Intent statement in business. You've almost certainly been told at some point that your 'Why' is the most important thing...
Take this lessonDesigning an Attraction Culture Part 2
Welcome to Part 2 of our 'Designing an Attraction Culture' course: Defining your Ideal Team Members. Too many real estate business recruit out of fear, or from the belief (often perpetuated by franchise groups or other service providers who benefit from quantity over quality) that growth through recruitment is essential,...
Take this lessonDesigning an Attraction Culture Part 1
Hosted by #RealReach co-founder Jacob Aldridge, this course helps Principals to design an attraction culture for their real estate business - an agency that top performers want to work at. In Part 1 of our 'Designing an Attraction Culture' course, we explain the Culture Framework used across the program. Because...
Take this lessonDesigning an Attraction Culture Complete Podcast
Hosted by #RealReach co-founder Jacob Aldridge, this course helps Principals to design and implement an attraction culture for their real estate business - an agency that top performers want to work at. Broken into 5 parts, you can download and listen to the complete course via podcast below.
Take this lessonDesigning an Attraction Culture – Course Downloads
Hosted by #RealReach co-founder Jacob Aldridge, this course helps Principals to design and implement an attraction culture for their real estate business - an agency that top performers want to work at. Great Cultures are understood and implemented by your team - and that requires their understanding of the business...
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Designing a Training Program – Downloadable Tools
To support you to implement the #RealReach Designing a Training Program course, we have made available several tools and templates for your business.
Take this lessonDesigning a Training Program Part 4 – Running Exceptional Training
Welcome to Part 4 in this series on Designing a Training Program. In this final video we share some key 'Train the Trainer' tips to help you and your team deliver exceptional training courses into your real estate business.
Take this lessonDesigning a Training Program Part 3 – Building a Training Plan
Welcome to Part 3 of the #RealReach 'Designing a Training Program' course. In Part 2 we identified the Training Needs for your team, so now we can build a Training Plan to fill their Skills Gaps. Which requested Training do you prioritise? How do you deliver it, and how often?...
Take this lessonDesigning a Training Program Part 2 – Training Needs Analysis
Welcome to Part 2 of our series on Designing a Training Program for your real estate business. In this video we explain how to build a Skills Matrix specific to the needs of your office, using the Real Reach templates or not, and then run a Training Needs Analysis with...
Take this lessonDesigning a Training Program Part 1 – 3 Levels of Learning
Every real estate business needs to deliver exceptional training to its existing team - improving their skills and results - and to attract and recruit new team members. In this four part series, learn how to design and execute a comprehensive Training Program for your business. In Part 1, we...
Take this lessonDesigning a Training Program – Complete 4 Part Podcast
Every real estate business needs to deliver exceptional training to its existing team - improving their skills and results - and to attract and recruit new team members. This is the complete 4 part podcast in the #RealReach exclusive series. Learn how to design and execute a comprehensive Training Program...
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What is Context and Why is it so Powerful
Understanding Context means understanding WHY people - including you and your team - do what they do. With this awareness, we create a powerful tool to effect and implement change in our lives and our business. This is the first of 3 core lessons in the 'Contextual Business Plan' course.
Take this lessonUnderstanding Context to Change Behaviours
As leaders in business, sometimes we need to create change in our team members. This is most easily achieved by applying the Context framework - and the 3 steps process for using it to manage people. This is the second of 3 core lessons in the 'Contextual Business Plan' course.
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Creating a Contextual Business Plan
Most business plans are a complete waste of time; in this presentation learn the different layers of Context that impact the day-to-day operations in your business and how to use these 12 questions to create a simple and powerful Contextual Business Plan. This is the final of 3 core lessons...
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#9 – The Lover Archetype – Brand and Marketing for Real Estate
Brand Strategist Belinda Vesey-Brown details how the Lover Archetype is used in real estate businesses, with case studies. This video is part of the "Brand Archetypes and Marketing your Real Estate business" course. #RealReach members can also take the complimentary "Brandonian Archetype Diagnostic" to learn about the specific Archetype their...
Take this lesson#8 – The Caregiver Archetype – Brand and Marketing for Real Estate
Brand Strategist Belinda Vesey-Brown details how the Caregiver Archetype is used in real estate businesses, with case studies. This video is part of the "Brand Archetypes and Marketing your Real Estate business" course. #RealReach members can also take the complimentary "Brandonian Archetype Diagnostic" to learn about the specific Archetype their...
Take this lesson#7 – The Innocent Archetype – Brand and Marketing for Real Estate
Brand Strategist Belinda Vesey-Brown details how the Innocent Archetype is used in real estate businesses, with case studies. This video is part of the "Brand Archetypes and Marketing your Real Estate business" course. #RealReach members can also take the complimentary "Brandonian Archetype Diagnostic" to learn about the specific Archetype their...
Take this lesson#6 – The Explorer Archetype – Brand and Marketing for Real Estate
Brand Strategist Belinda Vesey-Brown details how the Explorer Archetype is used in real estate businesses, with case studies. This video is part of the "Brand Archetypes and Marketing your Real Estate business" course. #RealReach members can also take the complimentary "Brandonian Archetype Diagnostic" to learn about the specific Archetype their...
Take this lesson#5 – The Jester Archetype – Brand and Marketing for Real Estate
Brand Strategist Belinda Vesey-Brown details how the Jester Archetype is used in real estate businesses, with case studies. This video is part of the "Brand Archetypes and Marketing your Real Estate business" course. #RealReach members can also take the complimentary "Brandonian Archetype Diagnostic" to learn about the specific Archetype their...
Take this lesson#4 – The Ruler Archetype – Brand and Marketing for Real Estate
Brand Strategist Belinda Vesey-Brown details how the Ruler Archetype is used in real estate businesses, with case studies. This video is part of the "Brand Archetypes and Marketing your Real Estate business" course. #RealReach members can also take the complimentary "Brandonian Archetype Diagnostic" to learn about the specific Archetype their...
Take this lesson#3 – Applying Brand Archetypes in Marketing for Real Estate Businesses
Having outlined the general theory behind Brand Archetypes, brand strategist Belinda Vesey-Brown introduces how this is applied marketing for real estate businesses. This video is part of the "Brand Archetypes and Marketing your Real Estate business" course. #RealReach members can also take the complimentary "Brandonian Archetype Diagnostic" to learn about...
Take this lesson#2 – Why use Brand Archetypes
Now that we understand the basic concept behind Brand Archetypes, it's time to explore WHY we would apply this neuromarketing approach to our own Brand. Hear brand strategist Belinda Vesey-Brown as she explains how the Archetypes approach can be applied to any business, even those using another brand such as...
Take this lesson#10 – The Sage Archetype – Brand and Marketing for Real Estate
Brand Strategist Belinda Vesey-Brown details how the Sage Archetype is used in real estate businesses, with case studies. This video is part of the "Brand Archetypes and Marketing your Real Estate business" course. #RealReach members can also take the complimentary "Brandonian Archetype Diagnostic" to learn about the specific Archetype their...
Take this lesson#1 – What are Brand Archetypes
Regardless of whether you an Independent, Franchisee, or part of another real estate Group, you as the Principal have complete control over the reputation of your Brand in your target market. This Brand and Marketing course has been designed exclusively for #RealReach to help Principals understand how best they can...
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7 Business Principles – #7 Getting the Basics of Business Right
Welcome to the final video in this series, where #RealReach co-founder John Knight interviews his business mentor Wayne Patterson. While creating significant change in business often requires grand strategy and bold steps, every successful business owner knows that execution and sustainability long-term means continually getting the basics right (and encouraging...
Take this lesson7 Business Principles – #6 Problem Solving
Welcome to Video #6 in this course on the "7 Business Principles". John shares his experience in business, and how often you encounter speedbumps, hurdles and brick walls that interfere with your goals. Wayne shares his experience of helping business owners solve problems - and some of his recommendations are...
Take this lesson7 Business Principles – #5 Goal Setting
Welcome to Video #5 in this course on the "7 Business Principles". Of course, it's hard to hold our team Accountable (Video #4 in this series) without linking them to your specific Goals. But how do you set your business goals, and do so in a way that makes a...
Take this lesson7 Business Principles – #4 Accountability
Welcome to Video #4 in this course on the "7 Business Principles". John and Wayne discuss the importance of Accountability for leadership, culture, and strategic growth. Accountability is more than the hard financials, it's also critical it cover the culture you want to build in your business as well.
Take this lesson7 Business Principles – #3 Being the best you can be
Welcome to Video #3 in this course on the "7 Business Principles". Too many busy owners study up on *other* leaders and aspire to be like them; Wayne encourages every business owner to focus on their strengths and desires. Be the best you, that you can be, don't try to...
Take this lesson7 Business Principles – #2 Importance of Numbers
Welcome to Video #2 in this course on the "7 Business Principles". You've probably got your strategy right, right? Then all you need to do is focus on Systems, Cash Flow and People - simple, isn't it? If you've been in business for any length of time, you know that...
Take this lesson7 Business Principles – #1 Core Values
Welcome to Video #1 in this course on the "7 Business Principles". Meet Wayne Patterson, co-host of this video series and mentor to #RealReach co-founder John Knight. In this series Wayne shares the 7 Key Principles he's observed in a distinguished business career. If the concept of Core Values is...
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