Culture: one of the most valuable, and most misunderstood, business concepts in the real estate industry.
Culture is not your Friday afternoon drinks, your quarterly awards night, or indeed any specific, separate activity. Culture is the experience your team members have when they come to work each day.
Deliver a positive experience, one that supports their commercial goals and the work-life rhythm they desire, and you will have a successful, profitable, happy business for the long term. Fail to achieve that sustainably, and your real estate business will be a constant journey of one step forward, then one step back.
Designing an Attraction Culture takes this one step further: both supporting your existing team to higher levels of success and acting as a lighthouse in your area to guide other, ideal team members to want to work with you.